In today’s increasingly complex life science event industry, meeting professionals face challenges that
require strategic thinking and innovative approaches for meeting planning. This report highlights key
findings from the 2025 Pharma Forum Benchmarking Survey, the 2025 ZS HCP Benchmarking Survey,
and the 2017 Pharma Forum Benchmarking Survey. It provides a comprehensive analysis of meal caps
(including global data and trends) from 2017 – 2025 comparing HCP attendance patterns and preferences
for similar trends. The report also examines emerging technologies, sustainability practices and top
challenges meeting professionals expect in 2026.

 
As you’ll see, the life science meetings landscape continues to evolve with changes in meal caps,
international requirements and technology adoption – and the gap between what meeting professionals
are focusing on versus what HCPs value reveals opportunities for realignment.

 
Event professionals and organizations that can navigate these evolving dynamics while embracing
technology innovation and sustainability will position themselves as industry leaders in the coming years.